DESIGN

A strong, simple headline is essential.

Your sales message needs to appear in the top 2-3" of the front panel. The headline should be repeated on the back panel.

Be sure to include the days/hours of operation, a simple map with written directions, and a telephone number, toll-free if possible. Try to include a call to action (special offer/discount).

If using photographs, make sure they are current, clear and appealing.

SIZE

Discuss the size of your brochure with your designer, distributor and printer.

Vertical layout is essential. Information containing the city/region, subject and
pertinent information, should be displayed “boldly” within the upper 2-3" of the
brochure for “in-rack” visibility.

For best display, brochures and/or rack cards should be 4" wide x 9" tall.